Google Chrome is planning on curbing the use of ad-blocking extensions, limiting them only to enterprise customers, tech new-site 9to5google writes.
Google confirmed the move in an online forum, having first announced it was planning changes to its browser’s extension system—Manifest V3—back in January. The plans also include redesigning the permissions system.
Non-enterprise Chrome users will instead get access to an alternative rule-based ad blocking system. This is not as effective as modern ad blockers, which tend to block commercials before they’re downloaded.
Google’s stance on ad blockers has long been known, saying they believe they pose risks to its revenues.