The value of design
The way blockchain meets design, for example, seems to be capable of giving value to content, to the idea, and to the production process. “When it comes to the design world, I have seen three approaches” explains Francesco De Collibus. “First of all, how the supply chain, the production process, is certified. The second aspect, on which many luxury manufacturers are working, is the digital twin, i.e. a digital alter ego of the product that is inserted in the blockchain and follows its life cycle. A third aspect is the use of NFTs to certify the uniqueness of pieces, the exclusive belonging to a single owner and the availability of a certain number of them on the market.”
There’s an ongoing open debate in the designers’ Slack groups on whether there can also be a market for things that never happened. Can non-products enter the conversation? Beyond the sale of NFT-certified conceptual projects, of which the dedicated marketplaces are now full (it’s not difficult to enter the market, but the profits are minimal), the first concrete thing designers and companies have thought about is bringing out the value of archives. Until now, what has found some space in the market passed through a series of filters before becoming a tangible object, produced and re-produced, and to which the value chain has attributed a price. But even the unproduced object carries with itself moments, information, and, therefore, a value: dates, choices, changes of owners, sketched ideas.
Blockchain can be a useful technology to bring these sequences to the surface, and then the process can also become interesting for an audience. The thought immediately went to the valorisation of digital assets, which represent a major pool for companies and designers.