League City, Texas, April 29, 2021 (GLOBE NEWSWIRE) — Muscle Maker, Inc. (Nasdaq: GRIL) the parent company of Muscle Maker Grill, Healthy Joe’s, MMG Burger Bar and Superfit Foods, a fast-casual concept known for serving “healthier for you” meals, today announced it will start accepting bitcoin as an alternative to cash, credit or debit forms of payment.
Bitcoin payments will be rolled out on each level of the business individually, starting with accepting bitcoin for initial franchise fees for new franchisees, then expanding to online meal plan subscriptions with Superfit Foods, and eventually companywide for everyday food purchases at individual locations and online orders.
Michael Roper, CEO of Muscle Maker, commented, “Today’s digital world continues to grow exponentially. The acceptance of bitcoin is a natural progression for companies looking to stay relevant. Millennials are in search of healthy food, giving them the ability to pay with a crypto currency makes it even easier to eat healthy. Our strategy is to get healthy food to consumers through non-traditional locations and methods, accepting bitcoin will allow Muscle Maker to continue to provide innovative ways of delivering on this strategy.”
About Muscle Maker Grill
Founded in 1995 in Colonia, New Jersey, Muscle Maker Grill features high quality, great tasting food, freshly prepared with proprietary recipes. The menu, created with the guest’s health in mind, is lean and protein based. It features all-natural chicken, grass fed steak, lean turkey, whole wheat pasta, wraps, bowls and more. It also offers a wide selection of fruit smoothies in a variety of assorted flavors, protein shakes and supplements. For more information on Muscle Maker Grill, visit www.musclemakergrill.com.
This press release may include “forward-looking statements” pursuant to the “safe harbor” provisions of the U.S. Private Securities Litigation Reform Act of 1995. To the extent that the information presented in this press release discusses financial projections, information, or expectations about our business plans, results of operations, products or markets, or otherwise makes statements about future events, such statements are forward-looking. Such forward-looking statements can be identified by the use of words such as “should”, “may,” “intends,” “anticipates,” “believes,” “estimates,” “projects,” “forecasts,” “expects,” “plans,” and “proposes.” Although we believe that the expectations reflected in these forward-looking statements are based on reasonable assumptions, there are a number of risks and uncertainties that could cause actual results to differ materially from such forward-looking statements. You are urged to carefully review and consider any cautionary statements and other disclosures, including the statements made under the heading “Risk Factors” and elsewhere in documents that we file from time to time with the SEC. Forward-looking statements speak only as of the date of the document in which they are contained, and Muscle Maker, Inc does not undertake any duty to update any forward-looking statements except as may be required by law.
Muscle Maker Grill Marketing